Knock Knock… Lettuce Try Emailing Your Customers! (£244k Increase)
(ME speaking to a CLIENT who was delighted to hear that his Repeat Sales had more than Doubled)
Lettuce try emailing your customers once a month, to see if they can help you get more Leads.
We’ll give them some useful information, update them on your ‘product-of-the-month’ and ask them if they know anyone else who might be interested in what you do.
What do you think?
Sounds complicated & expensive to me… I’m not sure.
Plus, I don’t want to upset my customers, they give me a lot of business and I have worked very hard to earn their trust over the last few years.
I can understand that, but I am not talking about spamming them with lots of sales messages, I am talking about giving them some useful information, keeping them up to date… and asking them if they know anyone who could also benefit from doing business with you.
I think you should give it a go!
How long is all this going to take, and how much is it going to cost me?
The Marketing Guys are already run off their feet as you know, and we’re already spending money left and right on other ‘Marketing’ things… including you!
I have already written a guide that your Marketing Department can follow, which is pretty straightforward, so that’s going to save time there.
You already have the bulk of the information on your blog, which most of your customers don’t even see… so we’re just talking about re-purposing your blog content, adding up-to-date product info and sending it to your existing customers.
It might take a couple of hours a month.
And… if you use Mailchimp, we can do this without spending any money, as we can use their Free Plan.
What do you think?
Ok, lettuce give it a try… getting more Leads through the door is always a good thing, I will leave it to you to liaise with Marketing.
12 MONTHS LATER…
Remember you agreed, 12 months ago, that we were going to email your existing happy customers once a month, to see if they could help us get more Leads?
Err… Oh Yes!
What’s going on?
Your Repeat Sales have gone through the Roof!
In the 12-month period before we started our ‘Ongoing Customer Communication’ Test… sales from existing customers was around £220,000…
After keeping in touch with your customers every month, for 12 months, Repeat Sales have increased to £468,000… an increase of £244,000.
Can you remind me… how much time and money did this cost?
About 3 Days and ZERO £’s…
So to put it another way, your Marketing Assistant spent about 24 hours in total, following your new Ongoing Customer Communication process, and it generated over £10,000 in sales per hour spent.
You’re not paying me enough!
This is not a joke! Read the full story in our Lead Generation Blueprint… If you are not regularly keeping in touch with your existing Customers, you could be leaving money on the table… if you run an Installations company, and if you need help, give us a call now on 0845 618 7312 or send an email and we’ll get back to you.